The AI-First Buyer VS. Your Old Playbook

SESSION OVERVIEW:

Today’s buying groups are larger, operate by consensus, and begin research independently in the dark funnel—often months before contact is made. This self-guided research is largely driven by AI, particularly LLMs, which buyers leverage to create vendor shortlists.

So, how do marketers adapt to the changing B2B buyer journey while simultaneously engineering their GTM motions for AI?

In this webcast, hosted in collaboration with B2B Fusion, INFUSE CMO Victoria Albert breaks down how modern buyer behaviour has changed—and how AI can be used to detect intent earlier, personalise outreach, and drive aligned, efficient growth.